CustomerGauge (or the “Company”), known as CustomerGauge/Directness BV and CustomerGauge USA LLC company, is committed to protecting the privacy of individuals who visit and / or use CustomerGauge Reviews as defined below. This privacy policy is an extension of the privacy policy published on (referred to as “Part I”) and describes CustomerGauge’s additional privacy practices in relation to the use of CustomerGauge Reviews (referred to as “Part II”). Both Part I and Part II of this privacy policy (referred to as “Privacy Policy”) are applicable to the use of CustomerGauge Reviews.

1. Web Sites Covered

This Privacy Policy covers the information practices of Web sites that link to this Privacy Policy, including: (referred to as “CustomerGauge Reviews”).

CustomerGauge Reviews may contain links to other Web sites. The information practices or the content of such other Web sites are governed by the privacy statements of such other Web sites. The Company encourages you to review the privacy statements of other Web sites to understand their information practices.

2. Collecting information on the Website

2.1 Master data

When you create an account (or ‘Profile’) on CustomerGauge Reviews, we collect the following information: your first name, your last name, your email address and your country. The purpose of the collection of this information is to identify you as user who submitted a review.

2.1 Writing a review

When you submit a CustomerGauge Survey - having given explicit permission to publish your review on the independent review site - we send the following information from the CustomerGauge Survey to CustomerGauge Reviews: your first name, your last name, your email address, your country, the information you state in the review, the company you review and how you evaluate the company. The purpose of the collection of this information is that we will use this information to 1) create a Profile on CustomerGauge Reviews if you are a new user and 2) create the review on CustomerGauge Reviews.

2.2 Information from other services

When you upload a profile picture to your account, we will show this profile picture with your review on CustomerGauge Reviews. If you have not uploaded a profile picture, we will try to fetch your Gravatar profile picture (if exists) using your email address. More information about Gravatar can be found on: If no profile picture exists, no profile picture will be shown.

The Company does not collect other personal identifiable information from visitors of CustomerGauge Reviews, unless the visitor provides the information to us.

3 Disclosure of personal data

3.1 Disclosure of data on the Website

Please note that your consent to these guidelines implies that your Profile on CustomerGauge Reviews may not be anonymous.

Master data

When you create a Profile on CustomerGauge Reviews, your first name (or initials), last name (or first letter of your last name), country and profile picture will be available for other users of CustomerGauge Reviews.

Other information

Other information provided by you on CustomerGauge Reviews, including photos and reviews, are automatically made available for other users of CustomerGauge Reviews. In some instances, the companies you review will also receive information about your review.


When you make a contribution to CustomerGauge Reviews, your approximate city location (based on your computer's IP address, or based on location data provided by your mobile phone or other device) is made available to other users of CustomerGauge Reviews.

3.2 Disclosure to other services

A main purpose of the Company is to increase the exposure and the availability of the reviews made on CustomerGauge Reviews. Hence, we permit other services to show the reviews created on CustomerGauge Reviews, thus increasing other consumers' knowledge of your reviews.

The categories of third parties to which the information is disclosed are:

  • Search engines, including e.g. Google and Bing,
  • Operators of consumer portals and business portals, including price comparison websites, shopping guides etc.
  • Companies or services that have been reviewed on CustomerGauge Reviews or which have a relationship with the Company
  • Operators of other similar websites or services where, in the Company’s assessment, it will be relevant for the consumer to search for reviews.
Your review is disclosed as you make it available on CustomerGauge Reviews, which entails a disclosure of the following information:
  • Your reviews, cf. section 2.2.
  • Your first name, last name, username and, if available, profile picture as well as user demographics such as age and gender.
  • Your approximate city location

3.4 Other disclosure

The Company may be required to disclose information by a court order from a competent court of law or public authority in accordance with the existing legislation.

4 Data controller

4.1 The information for which the Company is the data controller

The Company shall be data controller of the master data you enter in connection with your creation of a Profile, i.e. your first name, your last name, your email address and your country, as well as registration of your IP address.

Furthermore, the Company shall be the data controller of the information which is disclosed to other services, cf. section 3.3.

4.2 The information for which you are the data controller

You shall be data controller of the content you choose to disclose on CustomerGauge Reviews.

4.3 Links to websites

CustomerGauge Reviews contains links to other websites. Note that by clicking such links you will be transferred to other websites for which the Company is not the data controller. We thus recommend that you always read the personal data policy of these websites, as their procedure for collecting and processing personal data may be different from ours.

5 Data processor

By accepting this Privacy Policy, you accept that the Company acts as data processor for data controlled by the Company and data for which you are the data controller. You authorize the Company to process the data in accordance with this Privacy Policy for the purpose of use of CustomerGauge Reviews.

The data processor has made necessary technical and organizational safety measures against the information being accidentally or illegally destroyed, lost or deteriorated, and against the information coming to the knowledge of unauthorized persons, is misused or in other ways is processed in violation with the act on processing of personal data. On your request, the data processor shall supply you with sufficient information to demonstrate that the above-mentioned technical and organizational safety measures have been made.

The Company may now or in the future process and/or store personal data in the U.S. If you access or use the Website from a location outside of the U.S., you consent to the transfer, storage and processing of your personal data in the U.S.

6 Security measures

The Company will use commercially reasonable efforts to see that the recorded data, including the personal information, under its control is handled using appropriate security measures. The Company regularly audits its system for possible vulnerabilities and attacks. However, since the internet is not a 100% secure environment, the Company cannot ensure or warrant the security of information you transmit to the Company. Emails sent via CustomerGauge Reviews are not encrypted, and CustomerGauge Reviews therefore advises you not to communicate any confidential information through these means.

7 Access, correction and deletion

7.1 Access

Upon written request to the Company via the contact information stated in Part I, section 14, the Company shall inform you of the purpose of the processing; who receives the information and from where the information originates.

Requests regarding the above shall only be processed if more than 6 months have lapsed since your previous request, unless you can substantiate a special interest in obtaining the information earlier.

7.2 Correction and deletion

If you discover that the information which the Company as the data controller process on you is incorrect or misleading, the Company shall make the correction hereof on your request. We recommend that you - if possible - make the correction of such errors yourself.

You may at any time correct or delete any content and information on CustomerGauge Reviews for which you are the data controller, cf. section 4.2. To do so, or if your personal data changes, or if you no longer wish to appear on CustomerGauge Reviews, you may update or delete the information by sending your written request for update or deletion to the Company via the contact information stated in Part I, section 14.

When your Profile is deleted, all the data associated with your user Profile is deleted, including your master data and reviews on CustomerGauge Reviews. If you delete a review on CustomerGauge Reviews, the review is permanently deleted.

The Company reserves the right to block the access to your Profile and/or delete your Profile, if the Profile or the content of your Profile on CustomerGauge Reviews in our assessment is discriminating, racist, sexually oriented, unethical, threatening, offensive, harassing or in other ways violates the legislation, third party rights or the purpose of CustomerGauge Reviews. If we block the use of your Profile, you shall be informed hereon, as well as on the reason for blocking the access, by email to the address you have stated in your Profile.

9 Changes in the Privacy Policy

For changes to Part I of this Privacy Policy, see Part I, section 13. The Company may at any time and without notice make changes to Part II of this Privacy Policy with future effect. We will make an effort to provide reasonable advance notice of any such changes. The Company shall inform the users of CustomerGauge Reviews of such changes when the users log on to CustomerGauge Reviews. You agree that the continued use of CustomerGauge Reviews after any posted modified version of Part II of the Privacy Policy is your acceptance of the modified Privacy Policy.

10 Inquiries regarding the Website or the privacy policy

In case of inquiries regarding the Company’s Privacy Policy, our processing of personal data, correction of data or your relations to us in general, see Part I, section 14 for contact details.

Latest update: August 2014. Version: 1. By: CustomerGauge.